Jacob Rubenstein

Copywriter @ GSD&M





Advertising?



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As an official sponser of Saturday Night Live’s 50th anniversary episode, Capital One treated their cardholder’s to exclusive events, merchandise, and other perks. 

We concepted social posts to capture these moments and posted them on the Capital One Instagram


First, we showed cardholders how to get their hands on SNL50 merch.




Then we invited them to the Captial One Café to meet some SNL icons and taste some delicious dishes.



Cardholders enjoyed an exclusive pre-party before heading to the SNL50 Homecoming Concert.















        You could say 
            life felt like a movie
And finally, we wrapped it up into 50 incredible moments



CW: Clare Davis AD: TJ Vining, Jaycee Jamison